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SPORT CAR?

VOLKSWAGEN LOOP CONCEPT A DUALITY
What does a sport car really mean? This study aims to investigate the concept of ''sport car'' by developing a car which connects ''making drive'' to ''making sport'' in the name of sports & culture.

VOLKSWAGEN lOOP CONCEPT A DUALITY
The concept developed by considering the Teutonic brand identiy of VW by also taking the inspiration from another German brand Adidas. The logo of Adidas is taken as an example which is converted into a reference as an iconic design. The logo of Adidas gives the feeling of ''sport, team and moving'' image in trilogy, just like the LOOP concept has this sensation in duality simply as of ''car and driver''.

PS VW Loop is an independet self creation project which was developed in March 2009 / Istanbul

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