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SPD Scuola Politecnica Di Design Milan
Car and Transportation Design Program

7 April 2019 - 12 April 2019

Copyright © all rights reserved by Engin Tulay. Unauthorized use is a violation of applicable laws.


Conceptual Foundations And Future Practices Of Car Design
Car: Intangibility Of Motion // Abstraction Of The Body // Mechanical Humanity

The primary objective of the workshop is to develop a car (either a vehicle) design project by extending its existing conceptual practices and forming its future foundations. The process aims to be addressing how car design can, and needs to, evolve in response to changes in our social, technical and functional contexts.

As a part of this effort, as we value diverse perspectives, it is conceptually and thematically open with respect to what functions and areas to engage with. Considering contemporary and historical challenges of car design, however, some issues emerge: the need for a more connected man and machine interaction and better developed car architecture call for addressing how design practices can be redirected to better user experiences; post-industrial future calls for a change in car design from being oriented towards simply use and user to deeper patterns of form and function, towards instead addressing the context in a much broader sense; connected technologies altering the ways things are made and shared, even becoming new infrastructures for design. And, car design will also need to evolve its ways of dealing with complexity apart from styling to name new challenges.

The workshop aims to engage in research on what the car could become with practical and functional design experimentations that can give material form to imaginative and purposeful design futures. Progressive and inclusive perspectives are necessary components in the development of the conceptual foundations and future practices of car design. Therefore, this workshop is a part of the efforts to contribute to furthering these perspectives in order to be in dialogue with the world around us to make a difference that matters – and providing the ability to interact with the society in order to increase functional performance and understanding of car design.


To Effectively Get People From A to B
Car: Can It Be A Documentary?

The car is in the process of change and it will acquire even more capabilities and intelligence with smart networking and communication solutions. Today’s evidece proves that in the future there won’t be just the car but rather various forms of mobility. This will lead to a new architecture for the car as well as innovative packaging systems that will make these changes possible. The new role of the car in society will create space in cities for other forms of individual mobility in lean, lightweight and efficient ways. Terefore, during the process, projects will be discussed in questioning from architectural, functional, aesthetical, technological, cultural, social, environmental and sustaianable aspects.

Apart from the idea of existing car typologies designed by built-in mindset, the formula will be to blend a car and its functionality into maximum customization, better adaptation and improved integration between man and machine by considering cars not only as mechanical but also sensuous and semiotic architypes. Studies will be assessed in the context of open platforms based on variable, modular, transformable, transmorphable, programmable, flexible, adaptable design aspects to transform the car around user’s needs per pro the accessibility to spend more time with things that matter. Furthermore, a step change in material construction will be consequential for the final result, yet blurring the boundary between car interior and exterior will also take a central stage in order to create natural and intuitive experiences for users.

During the workshop, intending new type of car architecture through new design methodologies such as modularity, adjustability and flexibility together with self-transformation, self-healing, self-programming and self-shaping material constitutions will be evaluated to adapt car’s morphology to various needs of users. For the final result, together with new morphological norms, pro-activating the "life on the move" concept will demonstrate how future car context will be better transforming the everyday lives per pro the cross section between car, architecture and city platform to monitor human senses, feelings and patterns. The workshop is also intended to provide new structural and symbolic typologies as well as aesthetic values of future cars to empower users interactions with surroundings.


FUTURE // A setting and an opportunity we can now start to shape for a better world.
DESIGN // A purposeful tool which allows us to express our desires in a right blend between form and function.

// Monitoring the evolvement of existing relation between man and machine in accordance with the changes that may occur on behalf of conceptual yet functional future car design paradigm.
// Generating a car design project and its reinterpretations embodied by varied needs of the users in urban context and intending the evaluation of the transportation network as a habitat and an organism.
// Embracing the interrelations and qualities of various vehicles and improve their interactions with the inhabitants.
// Aiming to redefine structural and symbolic characteristics as well as the aesthetic values of the car that better conducted in a cross section between architecture and city platform.
// Analyzing what would shape the future of mobility in terms of connectivity, efficiency and functionality as key priorities.
// Using a new type of car design methodology and changing the common architecture of the conventional car to introduce an innovative design that is able to adapt its morphology to the users and variety of needs.
// Transforming man and machine interfaces to better connect the users to the cars physically and emotionally.
// Developing cars into devices with their own intelligence and the capacity to act and provide information.
// Tasking to envision how connectivity and digitalization will revolutionize modern car design.
// Investigating how a redefining purpose will transform car’s form and function that will play role in shaping the new journeys.
// Creating an interdisciplinary vision to demonstrate its commitment to shape new forms of cars better suited to the way we interact today.

The final project should not be a categorically defined as conventional car, but one that expresses different qualities from various type of vehicles.

During the process, concepts will be considered in accordance with functional as well as aesthetic criteria, incorporating technological innovation, quality of execution, clarity of structure and simplicity. In regards with the future car and transportation notions consisting of advance technologies and new production systems, projects will be assessed in the context of variable, modular, transformable, programmable, flexible, adaptable norms and evaluated by wider sense of driving. Furthermore, projects will be intended to shift the perception of structural and functional formation of conventional cars with broaden pragmatic values.


Future User. More Than Driver - In Mind
Car: Visually Appealing // Integrated In Urban Environment // Adaptive, Flexible And Transformable

The workshop will focus on the analysis of the given functions of contemporary cars to analyze the current stress of users as well as the limitations of the car interior. In this context, it is aimed to tackle the issue of function in a widest sense. During the studies, we might have gone through three phases based on functional and practical investigations.

1. Connecting with customers will become more important. With an increasingly sophisticated consumer, it is vital to keep them in the loop of design, leading to greater diversity and customization.
2. Cars will interact with people, each other and the city itself. Modern technologies in cars will have a larger impact on city planning and systems as cars become a part of the urban network.
3. New technologies will reshape the manufacturing of cars as revolutionary methods of production will provide new platforms and architecture.

Concepts will be discussed in 2 directions (below) in order to achive pragmatic and tangible results.

Flexible Innercity Vehicles
Designed for short to medium distances within urban environment //
Function oriented // Small size for easy navigation and parking // 1 to 4 passengers and reasonable storage space, flexible customisable setup // Light weight in structure // High customizability of interiors and compatibility with everyday items // Suitable for car and ride sharing // Self or partially remote-controlled, switchable // Powered emission-free energy sources, roll silently through the city, adapt the interior to the users’s needs and offer access to communication and information channels // Safety of passengers takes precedence // Improved visual interaction with outside // Technological, lightweight and accident free materials.

Long Distance Cruisers
Acting as citylink, allowing greater freedom and range // Bigger size for higher energy, reasonable storage space and comfort // Increased visual interaction with outside world // Self or partially remote-controlled, switchable // Technological, lightweight and accident free materials.

The five subjects that emerge in the distant future of better mobility

E - Mobility
Smart charging methods for electric cars // Possibility for the manufacturers to be able to add the apps // Ability to change the settings of the controls in the car // Maximum customization to better adapt to the driver // Maximum integration between car and information sources // Merging the power of digital networks to the cars // Transform itself around user’s need; modular open platforms // Sub-surface activity, Multi-layer body.

Car Sharing
Having many or different vehicles without the actual ownership // Car as a product and service available on new shared ownership models to reduce overall car numbers and improve inner city life //
Easy intermodality and infinite possibilities, variety of choices and combinations // Low users’s cost, no ownership expenses, reduce parking charges, no maintenance // Sharing or owning methodology, or both.

Autonomous Cars
The addition of two ingredients to the dominant concept of private car-automation and intelligence, improved transportation scheme // Connecting cars into people’s social networks // Autonomous car (driveless car) in comprises different conceptions such as automated highways, automated navigation, intelligent public services, smart roads and signs, information to commuters and travelers // Offering high degree of flexibility // Helping people avoid accidents // Convenience for car lowers and flexibility seeking people.

Smart Roads
New long distance transportation services and networks //
Providing that computers and communication technologies may revolutionize the transportation by adding automation, intelligence and interaction between routes and cars //
The feature of intelligent transportation network which precises real time interaction between cars and roads // Hyperloops, speeding on air cushions through elevated and low-pressure tubes.

Hydro-Utility Transportation
Underwater transportation system that uses the water sources such as rivers, lakes sand see inspired by sea creatures //
Hydroefficiency, under or on water transportation as a part of transportation network // Bio-luminescene, as a power of catching the organism in the water // Biomimicry, including the intelligence of deep sea creatures and considering nature’s answers to human transportation challenges // Symbiosis relationship, creating a mutual benefits between vehicles, built environment and nature.


Collaborative Expression, Still Or In Motion
Car: Life On The Move // Mobile Revolution

Starting with brainstorming, concepts will acquaintance with different methodological steps described below gained through a series of various creative experiements to gather new information and evolve the experiences.

Problem Tree // A tool for clarifying the problems addressed by a design project. A structured hierarchy of problems with higher level problems.
Mind Map // A diagram used to represent a number of ideas or things. Using images, symbols or words for nodes, selecting keywords, analyzing information and relations.
Storyboard // A form of scripting which communicates each steps of activities, experiences or interactions. Creating the story and the users.
Moodboard // A collage of images and words which include samples of forms, colours and textures to convey the complex emotional communication of intended design.
Collage // Involves abstract images or words onto cardboard that may include objects, materials, structures and interactions. Collecting and analyzing the stories.
Concept Sketch // A fast freehand drawing. Individual designers generate sketches and each designer presents their ideas to the group.
Cognitive Map // A mental map of an environment which people remember and recall a physical or virtual space and spatial experiences.
Paper Prototyping // A quick way of gaining insight which simulates the function but not the aesthetics of a proposed design. Underlying the content, form and structure.
Scaled Prototype // Building a prototype that looks like and may work like the finished product. Testing the product and evaluating the results.


Car: A Holistic Medium

For the the final project, submitting a separate folder to illustrate how the project has developed and took its final stage, presenting how the ideas and concepts transformed and embedded into final project, manifesting how the final project is dealing with the given context concerning inconsistencies and discrepancies will be required. Furthermore, a log book including notes, sketches, visuals and references together with a final prototype will be presented.

Criteria // Being responsible for throughly documenting and presenting the design process in the final proposal. Facilitating different design, documentation and communication tools and methods such as drafting, sketching, digital modeling, modeling, prototyping, video, sound, mapping and many others where necessary.
Statement // Submitting a separate folder to illustrate how the project has developed and took its final stage during the process.
Presentation // Through different tools of presentation, it is also needed to be able to explain and discuss the project in terms of various aspects and issues such as contextual, functional, technical, aesthetical and social in details.
Conceptualisation // Presenting how the ideas and concepts transformed and materialised during the process and embedded into final project.
Finishing // The overall state of the research project that does not solely include the material qualities of the final project such as drawings or prototype but also how thoroughly the final project deals with the mentioned context in terms of inconsistencies and discrepancies.
Submissions // Log book including drafts, research, notes, critics, visuals and references. A4 or larger sketchbook. Final prototype or working model (scaled). 
User scenarios. Detailed information on materials used, source of energy and manufacturing process where necessary.
Evaluation // User factor analysis. Comfort. Emotional connection. Ecological sensitivity. Creativity and originality. Reflection of future. Relevance to the given brief. Design value and quality. Functions and controls. Developmental potential. Presentation


Experience In Motion, In Every Scenario
Car: Active Energy Experiment // Personal Decleration

Considering the current path and dramatic era that the car industry has been going through would easily prove that next decades will bring many major changes around car typologies and architecture in a wider sense. In the future, car designers will have more importance since car interactions with people are increasing while driving is no longer the main issue between man and machine. Therefore, unlike the past, the workshop aims to evaluate that producing a car blending beauty, speed, freedom and luxury will not be consulting as car designer's primary concern. Instead, the challenge will be posed by creating a car complying with increasingly sophisticated consumers by leading to greater diversity and customization in vary functional and spatial dimensions.

In the mean time, reshaping the content of cars will take the center stage as new methods of production and advance materials will provide the opportunity for new car architecture, technical package and open platforms. The significance of the cars as an individual status symbol has been changing and new values gain increasing importance such as firmly established seamless networking with the community and wide-ranging interaction with cars and surroundings. Aiming to upgrade the idea behind the car will provide people new journeys that consist better functions as well as improved interaction between man and machine. In the medium term, accelerating the car as a central area of personal and social consequences with its high impact in transforming the form and function scope will create new architypes as well as tools in order to achieve the future necessities of the users. As a result, with its conceptual structure, experimental nature and functional extents, the workshop aims to demonstrate innovative projects to achieve a car that is beyond preconceptions and set typologies to attach users more to the car physically and mentally.


// Introduction the structures of car design by using a multidisciplinary approach such as architecture, interior design, urban design, product design and material performance, paying attention to technological and productional progressions.
// Embracing the design development process into new experiential concepts, redefining architectural structures of cars and moving forward with new criteria for functional efficiency and future needs.
// Parallel to the theoretical and conceptual training, studio projects are organized into design concepts and their refinement from initial sketching phases to physical and digital modeling.
// Exploring the micro and macro mobility systems responding to the new city typologies by bringing today’s transportation and car design paradigm into the question, interpreting environmental issues, global manners and new social structures.
// Observing new progressive transportation concepts that serve to challenge of future mobility scenarios where car is no longer a must-have actor.
// Raising awareness and sensitivity towards the context, expanding the abilities to choose appropriate design methods to realize considered results.


// Awareness of transferring a research methodology that can be applied to various projects following the activities in car and transportation design.
// Acquaintance with the different steps required during the process such as hypothetical discussions, debrief and project conceptualization gained through case studies of future scenarios, design evolutions, analysis focused on diversed creative inspirations in the widest sense..
// Reflecting the knowledge of car design history and its evolutions complementary to theoretical and practical content, focusing on design methodologies, car architecture, technological developments that resulting from the broader evolutions of the mobility systems and programs.
// Helping the students to think freely, beyond the constraints and transfer the idea of a result-driven process into a conceptual project where time management and a continuous progression are the keys.
// Structuring the project and applying a variety of presentation techniques that may include collages, diagrams, storyboards, prototypes, simulations, video, photography and so on.
// Flexibility to question any given or existed typology and incorporate the outcome into the research process not just for the final project.

Copyright © all rights reserved by Engin Tulay. Unauthorized use is a violation of applicable laws.