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SPD Scuola Politecnica Di Design Milan
Car and Transportation Design Program

16 April 2018 - 24 April 2018

Copyright © all rights reserved by Engin Tulay. Unauthorized use is a violation of applicable laws.


The workshop aims to create an innovative vision and demonstrate its commitment to shape the future of mobility in urban context considering the concept of driving based on the journey rather than the destination. Projects will be prospectively questioning what are the technological and socio-cultural progresses and how these will affect the evolution of the car and its intended use to provide an immersive travel experience. On the other hand, during the studies, proposing design as a method of enquiry and focusing on future transportation systems and programs in regards with new mobile sub-culture will be discussed. One of the primary purposes of this workshop is to reflect the multiple aspects of mobility as well as its symbolic and aeshetic content and open the way towards a transdisciplinary studies that increasingly claim its place in the social and cultural dynamics of the contemporary world.

The workshop also investigates how the biotic relations between man and machine and transformation of user interactions will allow people to reflect their senses, feelings and patterns to create more human-like context with the vehicles in the future. Parallel to the future studies, projects will be focusing on the analysis of the contemporary transportation networks as habitats, artificial infrastructures and organism and embracing the interrelations and qualities of vehicles concerning the interactions with inhabitants. The process will be exploring a collaborative expression and synergistic scope together with emotional experiences and sensorial comprehensions topropose a deep reflection on new forms of future mobility considering the problematics in rather complex ways in terms of transportation and global issues.

The Art of Mobility is a sub-topic that aims to create a space for the students to generate their ideas about mobility and movement relates to future mobility. Therefore, the preparatory models that students will ask to create intend to feature a right blend of agile and dynamic volumes and capture the essence of the nature; furthermore, during the workshop students will dissolve their artistry into one another at close range while exploring abstract landscapes and forms to excite.

Students will be responsible for documenting and presenting the design process in the final proposal and facilitate different communication tools and methods where necessary.


The next decade represents a pivotal time for the car industry with new technologies and sustainability concerns likely to exert a significant influence on future mobility forms. On today's evidence, the concept of mobility has entered to the agenda of numerous international institutions and organizations in certain global research projects; above all, in its implications towards the cultural, artistic and social domains. Artistic practices and creativity are directly and closely linked to mobility; a great part of art and architecture have existed for the urge to travel, to discover and to go beyond the limits. As a value and conscious process of knowledge, mobility does not refer to a simple trip or displacement.

Mobility presents multiple facets: it is directly related to the issue of diversity, exchange, experience and intercultural dialogue. This workshop aims to analyse the concept of mobility in the processes of transformation of knowledge and culture; above all, think about mobility today in a contemporary context. Meanwhile, the primary purpose of this workshop is to reflect the multiple aspects of symbolic and aesthetic content of mobility and open the way towards a transdisciplinary studies.

In the past, the concept of mobility is decidedly different from what we see today, however the need and desire to innovate through design still remains the same. Future-watching is important to designers of tomorrow with observing life needs, mobility patterns and technologies to become a part of this change. Therefore, this workshop aspire to culminate in thought-provoking presentation while considering all these future aspects and what people will need and expect from their vehicles both emotionally and functionally.

This workshop intends to propose a concept that can act as a mobility solution, an immersive and interactive experiences of travel as well as a form of ''living''. During the process, concepts will be considered in accordance to functional as well as aesthetic criteria, incorporating technological innovation, quality of execution, clarity of structure, environmental concerns and simplicity.


What if home as an architectural space merged into car to incorporate mobile and immobile elements? New technologies and needs are redefining the car architecture and transforming cars into digital era in terms of better human-to- machine interfaces for new mobility experiences. This workshop is intended to discover new car paradigms to achieve what additional functions cars might have to promote wellbeing for the users in a future sense. Therefore, this workshop describes an innovative vision for the interaction between man and machine to transforms cars into architectural units to allow people better reflect their senses and feelings in their comfort zone. The experimental diagnostic of the workshop intends to reflect future life configurations and patterns to create a better connection between mobiliy and architecture to attach people more to the car both physically and psychologically in the context of space.

In the experimental process of livability with the transition from still to motion, during the workshop the car will be assessed as a spatial unit in conjunction with senses and perceptions to create more human-like (anthropoid&humanoid) relations with machines. Furthermore, this workshop focuses on the gap between the context of destination and journey and constitutes a shift for future car paradigm by transforming the concept of driving into supervising. Placing the focus on new typological, technological, symbolical and socio-cultural parameters, the workshop is constructed onto evolution of car in a spatial content and its intended use to promote an immersive experience. The result of this workshop is introduced by a car that could also be use after the journey as a conclusive architectural statement following its extensively modified context.

Apart from the idea of existing car typologies designed by built-in mindset, the formula will be to blend car and functionality into maximum customization, better adaptation and improved integration between man and machine by considering cars not only as mechanical but also sensuous and semiotic architypes. Studies will be assessed in the context of open platforms based on variable, modular, transformable, transmorphable, programmable, flexible, adaptable design aspects to transform the car around user’s needs per pro the accessibility to spend more time with things that matter. Furthermore, a step change in material construction will be consequential for the final result, blurring the boundary between car interior and exterior as well as virtual and physical spaces to create natural and intuitive experiences for users.

During the workshop, intending new type of car architecture through new design methodologies such as modularity, adjustability and flexibility together with self- transformation, self-healing, self-programming and self-shaping material constitutions will be evaluated to adapt car’s morphology to various needs of users; still or in motion. For the final result, together with new morphological norms, pro-activating the "life on the move" concept will demonstrate how future car context will be better transforming the everyday lives per pro the vital cross section between car, architecture and city platform to monitor human senses, feelings and patterns. The workshop is also intended to provide new structural and symbolic typologies as well as aesthetic values of future cars and seeking to bring the outside in much like an organic way to empower users interactions with surroundings.


Parallel to the future studies, the workshop will focus on the analysis of the given functions of contemporary cars to analyze the current stress of users during the day and when on board as well as the current limitations of car interior. In this context, it is aimed to tackle the issue of wellbeing in a widest sense; concepts will be discussed as a complex tool to carry people beyond given paths in order to prevent paradigmatic and sensorial congestion.

Over the workshop, developing an innovative approach to car design and focusing on future transportation systems according to completely mobile sub-culture will be discussed. In addition to this, intending the contemporary transportation systems as habitat, artificial infrastructure and organism concerning the interrelations with inhabitants will be assessed.

During the studies, we might have gone through three phases based on theoretical and practical investigations.

1. Analysing of the contemporary car typologies; considering the evaluation of car as laboratory and embracing the intrinsic qualities of various cars.

2. Observing the critical role-play of cars in urban context; exploring how they act and intersect as intermediaries between architecture and city plane.

3. Reflecting cars as an ambiguous object in their relation with people; blurring the boundaries between car interior and exterior, public and private concerning biotic, organic, natural and intiutive human-to-machine interactions.

For having an experimental methodology for the workshop, issues will be discussed in analytic, critical and speculative manners; therefore the final project might also deal with utopic, dystopic or heterotopic design conjunctures or scenarios. For the final project, it is aimed to manifest a TransCAR which borrows different qualities from various type of mobile and immobile living structures formed by architecture and car design.

Starting with brainstorming, this concept will acquaintance with different methodological steps described below gained through a series of experiments in the areas of (such as) architecture, urban design, art, sociology, psychology, spiritual sciences, material engineering and case studies to gather new information and evolve the experiences.

Mind Map: A diagram used to represent a number of ideas or things. Using images, symbols or words for nodes, selecting keywords, analyzing information and relations.

Storyboard: A form of scripting which communicates each steps of activities, experiences or interactions. Creating the story and the characters.

Moodboard: A collage of images and words which include samples of forms, colours and textures to convey the complex emotional communication of intended design.

Problem Tree: A tool for clarifying the problems addressed by a design project. A structured hierarchy of problems with higher-level problems.

Literature Review: A detailed review of books, articles, dissertations, conferences relevant to a particular subject. Analyzing and synthesizing the information.

Banned: Creating future scenarios based on imagining a world without the intended project. Creating storyboards and summarizing insights.

Collage: Involves abstract images or words onto cardboard that may include

objects, materials, structures and interactions. Collecting and analyzing the stories.

Concept Sketch: A fast freehand drawing. Individual designers generate sketches and each designer presents their ideas to the group.

Cognitive Map: A mental map of an environment which people remember and recall a physical or virtual space and spatial experiences.

Design Charette (Group): A collaborative daily design workshop held over several hours. Generating ideas while involving diverse stakeholders in decision process.

1-on-1 Interviews: An interview between a researcher and a user in a face-to-face situation. Talk, watch, listen, observe; documenting with video, audio and notes.

Field Study (Group): A study in the context of people rather than a studio or a laboratory. Performiming observations, interviews and developing insights.

Day in the Life (Group): Observing the users in the context of their usual activities. Recording events to understand the activities from the user’s view.

Paper Prototyping: A quick way of gaining insight which simulates the function but not the aesthetics of a proposed design. Underlying the content, form and structure.

Scaled Prototype: Building a prototype that looks like and may work like the finished product. Testing the product and evaluating the results.

User Experience (Group work): Documenting and visualizing the experiences that users have and their responses to their experiences.

For the the final project, submitting a separate folder to illustrate how the project has developed and took its final stage, presenting how the ideas and concepts transformed and embedded into final project and manifesting how the final project is dealing with the given context concerning inconsistencies and discrepancies will be required. Furthermore, a log book including notes, sketches, visuals and references together with a final prototype (scaled) will be presented.


Considering the current path and dramatic era that the car industry has been going through would easily prove that next decades will bring many major changes around car typologies and architecture in a wider sense. In the future, car designers will have more importance since car interactions with people are increasing while driving is no longer the main issue between man and machine; cars will be less a car-like. Therefore, unlike the past, this workshop will be evaluating that producing a car blending beauty, speed, freedom and luxury will not be consulting as car designer's primary concern. Instead, the challenge will be posed by creating a car complying with increasingly sophisticated consumers by leading to greater freedom, diversity and customization in vary spatial dimensions. In the mean time, reshaping the content of cars will take the center stage as new methods of production and advance materials will provide the opportunity for new design paradigms and platforms.

The significance of the cars as an individual status symbol has been changing and new values gain increasing importance such as firmly established seamless networking with the community and wide-ranging interaction with cars and its surroundings. Aiming to transform the idea behind the car will help to provide new experimental journeys that consist better interaction between car and architecture in city plane. In the medium term, accelerating the car as a central area of personal and social consequences with its high impact in transforming the time-space scopes will create new architypes as well as tools in order to achieve the necessity of better wellbeing for the users. As a result, this workshop aims to demonstrate a holistic vision to achieve a TransCAR that is beyond preconceptions and set typologies to attach the user more to the car both physically and psychologically with its contextual structure, experimental nature and immersive spatial extents.


1. Introduction the structures of vehicle design by using a multidisciplinary approach such as architecture, urban design, material engineering, ergonomics, product design and performance with environmental sustainability and social awareness; also paying attention to technological and production constraints.

2. Embracing the design development process into new experiential concepts, redefining architectural structures of vehicles and moving forward with new criteria for efficiency and future responsibilities.

3. Parallel to the theoretical and conceptual training, studio projects are organized into design concepts and their refinement up to digital modeling.

4. Exploring the micro-macro mobility systems responding to the new city typologies by bringing today’s transportation and vehicle design paradigm into the question to interpret environmental issues, global economic manners and the new social structures.

5. Observing new progressive transportation concepts that serve to challenge of the future mobility scenarios where cars are no longer the must-have actors.

6. Raising awareness and sensitivity towards the context and expanding the abilities to choose appropriate design research methods to utilize for a considered abstract.


1. Awareness of transferring a research and analysis methodology that can be applied to various projects following the based activities in vehicle and transportation design.

2. Acquaintance with the different steps required during the process such as hypothetical discussions, debrief and project conceptualization gained through case studies of future mobility scenarios, design evolutions, analysis focused on social structures, art, architectural inspirations in the widest sense.

3. Reflecting the knowledge of transportation design history and its evolutions complementary to theoretical and design practice by focusing on design methodologies, vehicle architecture, technological developments that resulting from the broader evolutions of the mobility systems and particularly in car culture.

4. Helping the students to think freely, beyond the constraints and transfer the idea of a result-driven process into a conceptual project where time management and a continuous progression are the keys.

5. Practicing structuring the project and choosing and applying a variety of presentation techniques; which may include collages, diagrams, storyboards, prototypes, simulations, video, photography and so on.

6. Flexibility to question any given or existed typology and incorporate the outcome into the research process not just for the final project.



Being responsible for throughly documenting and presenting the design process in the final proposal, therefore to facilitate different design, documentation and communication tools and methods such as drafting, sketching, digital modeling, modeling, prototyping, video, sound, mapping and many others where necessary.

Submitting a separate folder to illustrate how the project has developed and took its final stage during the process.

Through different tools of presentation, it is also needed to be able to explain and discuss the project in terms of various aspects and issues such as technical, aesthetical, functional and social in details.

Presenting how the ideas and concepts transformed, materialised and superpositioned during the process and embedded into final project.

The overall state of the research project that does not solely include the material qualities of the final project such as drawings, mock-up, working model or prototype but also how thorough the final project is deal with the mentioned context in terms of inconsistencies and discrepancies.

Log book including drafts, research, notes, critics, visuals and references. A4 or larger sketchbook
Final prototype or working model that might be scaled.
User scenarios.
Illustration of the proposed transportation system, network, paradigm that structures the project adapted and positioned in.
Detailed information on materials used, source of energy and manufacturing process where necessary.


User factor analysis, comfort, human senses concerning emotional connection, ecological sensitivity, creativity and originality, reflection of future technologies, relevance to the given brief, design value and quality, controls and functions, developmental potential, presentation and explanations.