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Scuola Politecnica Di Design Milan & Car and Transportation Design Program

11 April 2016 - 15 April 2016

Copyright © all rights reserved by Engin Tulay. Unauthorized use is a violation of applicable laws.


The workshop aims to create an innovative interdisciplinary vision and demonstrate its commitment to shape the future of mobility in urban context of 2050 by considering the concept of driving based on the journey, not the destination. Projects will be prospectively questioning what are the technological and socio-cultural progresses and how these will affect to evolution of the car and shaping its intended use yet providing an immersive travel experience. During the studies, developing an innovative approach to vehicle design research, proposing design as a method of enquiry and focusing on transportation service systems and programs in regards to new and completely mobile&digital generational sub-culture will be discussed.

The workshop also aims to investigate how the biotic relation between human and machine and the transformation human-to-machine interfaces will allow people to reflect their senses, feelings and patterns and create a more humanlike relationship with the vehicles. Parallel to the applied studies, projects will be focus on the analysis of the contemporary transportation systems and intending to consider those networks as habitat, artificial infrastructure and organism and embracing the movements, interrelations and qualities of vehicles in regards to interactions with the inhabitants. The process will be exploring a collaborative expression, brainstorming, synergistic scope, an emotional experience, a sensorial comprehension and proposing a deep reflection on new forms of future mobility and considering the problematics in rather complex and systematic way in terms of transportation, environmental, urban development and global issues.

Students will be responsible for throughly documenting and presenting the design process in the final proposal, therefore to facilitate different design, documentation and communication tools and methods such as sketching, drafting, rendering, modeling, model making, prototyping, video, writing, diagramming, mapping and many others where necessary.


The workshop aims to observe how future technologies can be reflected into configurations between man and machine in the context of cognitive sensations, structural perceptions, imaginary emotions and all type of life patterns and tools intended. During the studies, the biotic relation between human and machine and the transformation of expanded panorama of ''needs'' envisaged in accordance with the way of ultra-modern life will be assessed to predict our next steps and create more anthropoid like (homo&humanoids) relation between man and machine in conjunction with senses, comfort, environmental issues and safety parameters.

The workshop focuses on presciences related to prudential mobility paradigm corresponding to transition between physical space and conjectural (simulated) space within the context of spatial perception thresholds, vibrant and paradoxical vital structures, social networks and patterns, location based applications, virtual environmental norms and seeks to experience a multidisciplinary approach including architecture, urban planning, art, product design, environmental, ecological, social and economic sciences, engineering, computer technology and media. Studies also prospectively aims to generate arguments and foresights to analyse how future mobility systems will impact on every-day life according to current industry reports established by the contents of mobile networks, patterns and codes, new mobile generation and subculture, digital production, encouraging the consumption, eventual lifestyle of '' globals '' and remote relation plane between ''nearby's''.


In a future sense, considering the next 25 years (meant as in&around 2040 as the target time), monitoring the evolvement of existing relation between man and machine in accordance with vital changes that can occur per pro theoretical, conceptual, fictional and speculative future city phenomenon embodied by mobility paradigms, transportation systems, environmental norms, architecture, urban planning and and global constituents to generate a vehicle design project and its reinterpretations.

In regards with the future transportation parameters and mobility notions consisting of advance technologies and new production&manufacturing systems, projects will be assessed in the context of abstract, variable, modular, transformable, transmorphable, programmable, flexible, adaptable, associative dimensions and evaluated by a wider sense of movement, motion, embodiment&objectify, metaphysical duality of space and time extension, spatial perception and comprehension, interface between the human body and vehicle, velocity and the concept of ''driving''. Apart from the prejudices in particular with the idea of existing vehicle typologies designed by ''built-in'' mindset, projects will be evaluated in accordance with social, cultural, political, economic, ecologic and sustainable aspects and considered not only as mechanical structures designed by the requirements, but also as immersive, sensuous and semiotic norms intended by shifting the perception of aesthetic and symbolic values of cars.


During the workshop, we might have gone through three phases based on theoretical and practical investigations:

Phase 1: The analysis of the contemporary transportation system: Intending to consider the evaluation of the transportation network as a habitat&laboratory yet an artificial infrastructure and organism; embracing the movements, interrelations and qualities of various vehicles by their interactions with the inhabitants.

Phase 2: Observing the critical role-play of transportation vehicles in an urban context; exploring how they act and intersect as intermediaries&mediators between city planning, architecture, interior design, product design and are means to define the concept of transportation through their intrinsic qualities.

Phase 3: Reflecting the assessment of transportation vehicles as an ambiguous object in their relation with human beings; blurring and exploring the boundaries between interiority&exteriority, public&private and relating to the conception of time, space, existence, distance, body, speed, power, collectivity in some various manners.


Considering the future city mobility problematic in rather complex and systematic way in terms of transportation, environmental, urban development and global issues.

Evaluating that unlike the past, producing a car blending speed, freedom and luxury is not a designer's primary concern; instead, the challenge posed by creating a car complying with ''big three'' below now dominates the car design world:

1. Connecting with the customers is important; with an increasingly sophisticated consumer, it is vital to keep them in the loop of design, leading to greater diversity and customization.

2. Cars will interact with people, each other and the city itself; modern technologies in cars will have a larger impact on city planning and systems as cars become part of the urban network.

3. Other new technologies will reshape the manufacturing of cars, as revolutionary methods of production will provide the opportunity for new platforms and architecture.


By focusing on an abstract and speculative action (transportation) and related concepts such as movement, time, spatial conception&perception, embodiment, this workshop mainly aims to reach a design proposal that is beyond preconceptions and set typologies.

1. Proposing scenarios rather than making predictions about the future of transportation which points to connected car technologies, autonomous cars and the logistics networks as driving forces in regional mobility solutions.

2. Re-programming mobility; transportation systems and infrastructure projects are increasingly being augmented with a range of information technologies that make them smarter, safer, more efficient and more integrated.

3. The future will be defined by cellular information networks, private enterprise, alternative energies (such a wind power, solar power, hydrogen fuel cell power), electric cars, connected technologies to manage mobility in hyper-dense cities.

4. A step change in materials construction processes is needed since recycling energy-consuming is difficult in terms of conventional cars; advanced technological materials will be the subject of interests for buyers; however, not power.

5. Aiming to increase and redefine the ''mobility'' a car provides with the ultimate goal of creating a new employment prospect which will enable to serve the possibilities to the new mobile-generation subculture.

6. Debating upon a new research and material to develop what calls the ''new future mobility paradigm'' that makes comprehensible social phenomena which were previously opaque.

7. Examining how ''mobilities'' each presuppose a ''system'' that permits predictable and relatively risk–free repetition that outlines various such systems and then analyses their intersecting implications for social inequality, social networks and meetings; and also for the nature of places and for alternative mobility features.

8. Using a new type of vehicle design methodology and structure (such as modularity, adjustability, flexibility, self-transformation, self-healing, self programming, self-shaping) and changing the assembling process and manufacturing systems (mostly individual) to introduce an innovative ''driving'' experiences that is able to adapt its morphology to the number of passengers and variety of needs.

9. Examining the technology to monitor human senses, feelings and patterns in order to explore human reliance and relationship with machines which further transforms human-to-machine interfaces to better connect the driver and/or passengers to the vehicles emotionally, safely and comfortably.

10. Exploring the possibilities of a new design process to create a customized vehicles with better and stronger relation between product and user that aims to maximize driving pleasure and interactions.

11. Considering future mobility solutions or systems following by increasing function and addressing a variety of global transportation issues; such as congestion, pollution, safety and sustainability that help to improve both transportation and operation efficiency for future urban ecological systems.


The workshop mainly aims to tackle the issue of transportation systems where the concepts are considered in a widest sense since the transportation paradigm will be discussed as a complex tool to carry the objects and the subjects on given paths in order to prevent categorical¶digmatic congestion; yet those tools will not be taken into account as sole mechanical devices. Through the process, issues will be developed as analytic, critical and speculative approach to car&transportation design.

1. Analytic, in the sense of given conditions of transportation conjuncture of the modern city will be analysed and discussed in depth since the critical and speculative in means of the approach to a new proposal of a transportation program.

2. The final proposal will deal with the concepts such as place, time, spatial conception & perception, body, motion, movement, velocity, shell, existence, signs, maps and many other either with an activist approach where an intervention regarding contemporary conjuncture or a critical & speculative one for a possible future transportation scenario (utopic, dystopic or heterotopic) is concerned.

3. For the final project, it is aimed to design a ''socially-hybrid'' vehicle since (as recommended) it should not be a categorically defined conventional vehicle or a technologically hybrid one per se, but a vehicle which borrows and expresses different qualities from various type of vehicles yet considering different states of people in terms of interaction, interrelation, between&with&through transportation networks by taking the social, cultural, political, economical, emotional, aesthetic concepts into consideration.

4. During the project process, instead of a one-off proposal, the research phases will aim to facilitate the overall analysis about transportation systems in urban scale, design parameters, functional dynamics and concepts of movements to a certain degree since it is required to relate to different nations, qualities, properties of transportation vehicles that have encountered&analysed in an advanced manner. These connections might be very strong/visible in some steps, however all steps can be seen as interventions to the existing&contemporary transportation conjuncture (or the one of a possible future scenario) to a certain extend which should be adaptive, inventive, flexible, innovative, disruptive.


In the future designers will have way more importance in a multidisciplinary task for car industry since it has been already declared that cars interactions with city structures and people is increasing. While driving is no longer the main thing, cars will be less a car-like; autonomous cars will probably dominate the metropolises. Considering the current path and dramatic era that the car industry has been going through would easily prove that next decades will bring many major changes around transportation network in a wider sense.

1. Observing mobility that conjures a multitude of meanings; passing through physical and virtual space, motionless, social networks, location based apps, virtual environments which draws on many disciplines such as architecture, arts, design, social sciences, engineering, computer science, media and environmental studies.

2. Pro-activating "life on the move"; exploring how complex mobility systems are transforming the everyday, ordinary lives by developing the arguments through an analysis of various sectors of mobile lives: networks, new digital technologies, consumerism, the future lifestyles of ''globals''; and intimate relationships at-a-distance.

3. Fashioning a car for a sustainable and ecological future means some important key themes that will take center stage since the manufacturers have ''solved '' the function of the car, and as reliability is no longer a concern for the consumer; design is now crucial.

4. Prospectively aiming to provide structural and symbolic typologies as well as the aesthetic values of car, design processes and the modern validation of car design influenced by societal change that issued throughout the history. Conducting in a vital cross section between architecture and city platform to redefine the context of car, yet analyzing what would shape the future of urban mobility in the name of connectivity, efficiency, environmental concerns and social consciousness as key priorities for the urban driver. Focusing on the emergence of critical future responsibilities in relation to contemporary social analysis and the new sophisticated thresholds formed by human spatial perceptions.

Click here to read the PROGRAM of the workshop


Being responsible for throughly documenting and presenting the design process in the final proposal, therefore to facilitate different design, documentation and communication tools and methods such as sketching, drafting, rendering, modeling, model making, prototyping, video, writing, diagramming, mapping and many others where necessary.

Submitting a separate folder to illustrate how the project has developed and took its final stage during the process.

Through different tools of presentation, it is also needed to be able to explain and discuss the project in terms of various aspects & issues such as technical, aesthetical, functional, social in details.

Presenting how the ideas and concepts transformed & materialised & superpositioned during the process and embedded into final project.

As the overall state of the research, this does not solely include the material qualities of the final project such as mock-up, working model or prototype, but also how thorough the final project is deal with the mentioned context in terms of inconsistencies and discrepancies.

Log book including research, notes of critics, visuals, references and so on. 

A4 or larger sketchbook

Final prototype, or at least partly 1/1 and a working prototype that might be scaled.

User scenarios.

Illustration of the proposed transportation system & network & paradigm & structure the project adapted & positioned in. 

Detailed information on materials used, source of energy, assembly, manufacturing process and so on.


For having an experimental methodology for the workshop, issues will be discussed in analytic, critical and speculative manners; therefore the final project might also deal with utopic, dystopic or heterotopic design conjunctures or scenarios. For the final project, it is aimed to manifest a vehicle which borrows different qualities from various type of mobile and immobile living structures formed by car design and architecture. Starting with brainstorming, this concept will acquaintance with different methodological steps described in order below gained through a series of experiments in the areas of car design, architecture, sociology, psychology, spiritual therapy and ergonomics to gather new information and evolve the experiences.

Mind Map
A diagram used to represent a number of ideas or things. Using images, symbols or words for nodes. Selecting keywords. Analyzing information and relationships.

Storyboard: A form of prototyping which communicates each steps of an activity, experience, or interaction. Creating the story and characters.

Moodboard & Concept Sketch
A collage of images and words, and may include samples of colours and fabrics to convey the complex emotional communication of intended design. Fast freehand drawings and presenting the ideas to the group.

Literature Review
A detailed review of books, articles, dissertations, conference proceedings relevant to a particular area. Analyzing and synthesizing the information.

Creating future scenarios based on imagining a world without a car; creating storyboards, summarizing insights.

Collage (Group work)
Involves abstract images or words onto paper that may include objects, people and interactions. Collecting the collages. Analyzing the stories.

Preparatory Modeling
A quick way of gaining insight which simulates the function but not the aesthetics of a proposed design. Underlying the content, form and structure.


Human factor analysis, comfort thresholds, human sense perception, emotional statement, ecological sensitivity, creativity and originality, reflection of future technologies, relevance to the brief, design value and quality, controls and functions, developmental potential, presentation and explanation.


1. Introduction the structures of vehicle design by using a multidisciplinary approach such as architecture, engineering, ergonomics, design and performance with environmental sustainability and social awareness, also paying attention to technological and production constraints.

2. Embracing the design development process into new experiential concepts, redefining architectural structures of vehicles and moving forward with new criteria for efficiency and future responsibilities.

3. Parallel to the theoretical and conceptual training, studio projects are organized into design concepts and their refinement up to digital modelling.

4. Exploring the micro-macro mobility systems responding to the new city typologies by bringing today’s transportation and vehicle design paradigm into the question to interpret environmental issues, global economic manners and the new social structures.

5. Observing new progressive transportation concepts that serve to challenge of the future mobility scenarios where cars are no longer the must-have actors.

6. Raising awareness and sensitivity towards the context and expanding the abilities to choose appropriate design research methods to utilize for a considered abstract.


1. Awareness of transferring a research and analysis methodology that can be applied to various projects following the based activities in transportation and vehicle design.

2. Acquaintance with the different steps required during the process such as hypothetical discussions, debrief
 and project conceptualization gained through case studies of future mobility scenarios, design evolutions, analysis focused on social structures, art, architectural inspirations in the widest sense..

3. Reflecting the knowledge of transportation design history and its evolutions complementary to theoretical and design practice by focusing on design methodologies, vehicle architecture, technological developments that resulting from the broader evolutions of the mobility systems and car culture.

4. Helping the students to think freely, beyond the constraints and transfer the idea of a result-driven process into a conceptual project where time management and a continuous progression are the key.

5. Practicing structuring the project and practicing choosing and applying a variety of presentation techniques; which may include prototypes, simulations, video, photography and so on.

6. Flexibility to question any given & existed typology and incorporate making in the research process not just for the final project but the overall process. 

Copyright © all rights reserved by Engin Tulay. Unauthorized use is a violation of applicable laws.

My dearest students & friends; much appreciated.