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SPD Scuola Politecnica Di Design Milan
Car and Transportation Design Program

11 April 2016 - 15 April 2016

Copyright © all rights reserved by Engin Tulay. Unauthorized use is a violation of applicable laws.


The workshop aims to create an innovative vision and demonstrate its commitment to shape the future of mobility in urban context considering the concept of driving based on the journey rather than the destination. Projects will be prospectively questioning what are the technological and socio-cultural progresses and how these will affect the evolution of the car and its intended use to provide an immersive travel experience. On the other hand, during the studies, proposing design as a method of enquiry and focusing on future transportation systems and programs in regards with new mobile sub-culture will be discussed. One of the primary purposes of this workshop is to reflect the multiple aspects of mobility as well as its symbolic and aeshetic content and open the way towards a transdisciplinary studies that increasingly claim its place in the social and cultural dynamics of the contemporary world.

The workshop also investigates how the biotic relations between man and machine and transformation of user interactions will allow people to reflect their senses, feelings and patterns to create more human-like context with the vehicles in the future. Parallel to the future studies, projects will be focusing on the analysis of the contemporary transportation networks as habitats, artificial infrastructures and organism and embracing the interrelations and qualities of vehicles concerning the interactions with inhabitants. The process will be exploring a collaborative expression and synergistic scope together with emotional experiences and sensorial comprehensions topropose a deep reflection on new forms of future mobility considering the problematics in rather complex ways in terms of transportation and global issues.

The Art of Mobility is a sub-topic that aims to create a space for the students to generate their ideas about mobility and movement relates to future mobility. Therefore, the preparatory models that students will ask to create intend to feature a right blend of agile and dynamic volumes and capture the essence of the nature; furthermore, during the workshop students will dissolve their artistry into one another at close range while exploring abstract landscapes and forms to excite.

Students will be responsible for documenting and presenting the design process in the final proposal and facilitate different communication tools and methods where necessary.


The workshop aims to observe how future technologies can be reflected into the configurations between man and machine in the context of cognitive sensations, spatial perceptions and imaginary emotions according to mobility patterns and tools. During the studies, the biotic relation between man and machine envisaged in accordance with the way of ultra-modern life will be assessed. Furthemore, to predict our next steps and understand anthropoid-like relation with future mobility tools will take place in conjunction with life needs, urge of movement, speed and freedom.

The workshop focuses on future mobility paradigm corresponding to transition between physical space and conjectural (simulated) space within the perception of time and space. In this context, vibrant and paradoxical life structures, social patterns and networks, physical either virtual environmental norms will be considered as essential parameters to reflect the multidisciplinary approach of workshop. Studies also aims to generate arguments and hypothesis to analyse how future mobility patterns will impact on every-day life according to eventual lifestyle of globals.

In regards with the future transportation and mobility notions consisting of advance technologies and new production systems, projects will be assessed in the context of abstract, variable, modular, transformable, transmorphable, programmable, flexible, adaptable norms and evaluated by a wider sense of spatial perception in comprehension with movement, motion, embodiment, velocity and concept of driving. Furthermore, projects will be considered in accordance with social, cultural, ecological, technological and sustainable aspects and intended to shift the perception of structural and functional formation of cars towards an immersive integrity along with broaden aesthetic and symbolic values.


In a future sense, monitoring the evolvement of existing relation between man and machine in accordance with changes that may occur per pro hypothetical, intuitional, conceptual, fictional and speculative future mobility paradigm. Generating a vehicle design project and its reinterpretations embodied by architecture, urban design and global constituents concerning with future city scenarios. Intending the evaluation of the transportation network as a habitat and an organism yet an artificial infrastructure; embracing the interrelations and qualities of various vehicles as an ambiguous object by their interactions with the inhabitants.

Aiming to redefine structural and symbolic characteristics as well as the aesthetic values of the car typologies that better conducted in a cross section between architecture and city platform. Analyzing what would shape the future of mobility in terms of connectivity, efficiency, environmental concerns and social consciousness as key priorities.

The final proposal will deal with the concepts such as space, time, embodiment, motion, movement, velocity and many others where an intervention is concerned regarding contemporary conjuncture for either utopic or dystopic future transportation scenarios. Therefore, the final project should not be a categorically defined as conventional or technologically hybrid vehicle, but one which borrows and expresses different qualities from various type of vehicles.


Considering the future city problematic in rather complex and systematic way in terms of transportation and global issues, it is required to discern ''big three'' below now dominates the car design world.

1. Connecting with the customers is important with an increasingly sophisticated needs and it is vital to keep them in the loop of design leading to greater diversity and customization.

2. Cars will interact with people, each other and the city itself and modern technologies in cars will have a larger impact on city planning and systems as cars become part of the urban network.

3. Future technologies will reshape the manufacturing of cars as revolutionary methods of production will provide the opportunity for new platforms and architecture.


During the workshop, instead of a one-off proposal, the research phases will aim to facilitate the overall analysis about transportation systems in urban scale since it is required to relate to different nations, qualities, properties of vehicles encountered in an advanced manner. These connections might be visible in some steps, however all steps can be seen as interventions to the existing transportation conjuncture (or the one of a possible future scenario) to a certain extend which should be adaptive, flexible and innovative.

1. Proposing scenarios rather than making predictions about the future of transportation which points to connected car technologies and autonomous cars as driving forces in regional mobility solutions.

2. Re-programming mobility. Transportation system and infrastructure projects are increasingly being augmented with a range of information technologies that make them smarter, safer, more efficient and integrated.

3. The future will be defined by cellular information networks, private enterprise, alternative energies, electric cars and connected technologies to manage mobility in hyper-dense cities.

4. A step change in materials construction processes is needed since recycling energy-consuming is difficult in terms of conventional cars. Advanced technological materials will be the subject of interests for buyers; however, not the power.

5. Debating upon a new research to develop what calls the new future mobility paradigm that makes comprehensible social phenomena which were previously opaque.

6. Using a new type of car design methodology (modularity, adjustability, flexibility, self-transformation, self-healing, self-programming, self-shaping) and changing the assembling process and manufacturing systems (mostly individual) to introduce an innovative driving experiences that is able to adapt its morphology to the number of passengers and variety of needs.

7. Examining the technologies to monitor human senses, feelings and patterns to explore human reliance and relationship with machines. Transforming human-to- machine interfaces to better connect the driver and passengers to the vehicles emotionally, safely and comfortably.

8. Considering future mobility solutions or systems followed by increasing function and addressing a variety of global transportation issues such as congestion, pollution, safety and sustainability. Helping to improve both transportation and operation efficiency for future urban ecological systems.

9. Observing mobility that conjures a multitude of meanings such as passing through physical and virtual space which draws on many disciplines such as architecture, art and design.

10. Pro-activating The Life On The Move concept. Exploring how complex mobility systems are transforming the everyday ordinary lives by developing the arguments through an analysis of various sectors of mobile lives.

11. Designing a car for a sustainable and ecological future means some important key themes that will take center stage since the manufacturers have solved the function of the car; design is now crucial.


For having an experimental methodology for the workshop, issues will be discussed in analytic, critical and speculative manners; therefore the final project might also deal with utopic, dystopic or heterotopic design conjunctures or scenarios. For the final project, it is aimed to manifest a TransCAR which borrows different qualities from various type of mobile and immobile living structures formed by architecture and car design.

Starting with brainstorming, this concept will acquaintance with different methodological steps described below gained through a series of experiments in the areas of (such as) architecture, urban design, art, sociology, psychology, spiritual sciences, material engineering and case studies to gather new information and evolve the experiences.

Mind Map: A diagram used to represent a number of ideas or things. Using images, symbols or words for nodes, selecting keywords, analyzing information and relations.

Storyboard: A form of scripting which communicates each steps of activities, experiences or interactions. Creating the story and the characters.

Moodboard: A collage of images and words which include samples of forms, colours and textures to convey the complex emotional communication of intended design.

Problem Tree: A tool for clarifying the problems addressed by a design project. A structured hierarchy of problems with higher-level problems.

Literature Review: A detailed review of books, articles, dissertations, conferences relevant to a particular subject. Analyzing and synthesizing the information.

Banned: Creating future scenarios based on imagining a world without the intended project. Creating storyboards and summarizing insights.

Collage: Involves abstract images or words onto cardboard that may include

objects, materials, structures and interactions. Collecting and analyzing the stories.

Concept Sketch: A fast freehand drawing. Individual designers generate sketches and each designer presents their ideas to the group.

Cognitive Map: A mental map of an environment which people remember and recall a physical or virtual space and spatial experiences.

Design Charette (Group): A collaborative daily design workshop held over several hours. Generating ideas while involving diverse stakeholders in decision process.

1-on-1 Interviews: An interview between a researcher and a user in a face-to-face situation. Talk, watch, listen, observe; documenting with video, audio and notes.

Field Study (Group): A study in the context of people rather than a studio or a laboratory. Performiming observations, interviews and developing insights.

Day in the Life (Group): Observing the users in the context of their usual activities. Recording events to understand the activities from the user’s view.

Paper Prototyping: A quick way of gaining insight which simulates the function but not the aesthetics of a proposed design. Underlying the content, form and structure.

Scaled Prototype: Building a prototype that looks like and may work like the finished product. Testing the product and evaluating the results.

User Experience (Group work): Documenting and visualizing the experiences that users have and their responses to their experiences.

For the the final project, submitting a separate folder to illustrate how the project has developed and took its final stage, presenting how the ideas and concepts transformed and embedded into final project and manifesting how the final project is dealing with the given context concerning inconsistencies and discrepancies will be required. Furthermore, a log book including notes, sketches, visuals and references together with a final prototype (scaled) will be presented.


1. Introduction the structures of vehicle design by using a multidisciplinary approach such as architecture, urban design, material engineering, ergonomics, product design and performance with environmental sustainability and social awareness; also paying attention to technological and production constraints.

2. Embracing the design development process into new experiential concepts, redefining architectural structures of vehicles and moving forward with new criteria for efficiency and future responsibilities.

3. Parallel to the theoretical and conceptual training, studio projects are organized into design concepts and their refinement up to digital modeling.

4. Exploring the micro-macro mobility systems responding to the new city typologies by bringing today’s transportation and vehicle design paradigm into the question to interpret environmental issues, global economic manners and the new social structures.

5. Observing new progressive transportation concepts that serve to challenge of the future mobility scenarios where cars are no longer the must-have actors.

6. Raising awareness and sensitivity towards the context and expanding the abilities to choose appropriate design research methods to utilize for a considered abstract.


1. Awareness of transferring a research and analysis methodology that can be applied to various projects following the based activities in vehicle and transportation design.

2. Acquaintance with the different steps required during the process such as hypothetical discussions, debrief and project conceptualization gained through case studies of future mobility scenarios, design evolutions, analysis focused on social structures, art, architectural inspirations in the widest sense.

3. Reflecting the knowledge of transportation design history and its evolutions complementary to theoretical and design practice by focusing on design methodologies, vehicle architecture, technological developments that resulting from the broader evolutions of the mobility systems and particularly in car culture.

4. Helping the students to think freely, beyond the constraints and transfer the idea of a result-driven process into a conceptual project where time management and a continuous progression are the keys.

5. Practicing structuring the project and choosing and applying a variety of presentation techniques; which may include collages, diagrams, storyboards, prototypes, simulations, video, photography and so on.

6. Flexibility to question any given or existed typology and incorporate the outcome into the research process not just for the final project.



Being responsible for throughly documenting and presenting the design process in the final proposal, therefore to facilitate different design, documentation and communication tools and methods such as drafting, sketching, digital modeling, modeling, prototyping, video, sound, mapping and many others where necessary.

Submitting a separate folder to illustrate how the project has developed and took its final stage during the process.

Through different tools of presentation, it is also needed to be able to explain and discuss the project in terms of various aspects and issues such as technical, aesthetical, functional and social in details.

Presenting how the ideas and concepts transformed, materialised and superpositioned during the process and embedded into final project.

The overall state of the research project that does not solely include the material qualities of the final project such as drawings, mock-up, working model or prototype but also how thorough the final project is deal with the mentioned context in terms of inconsistencies and discrepancies.

Log book including drafts, research, notes, critics, visuals and references. A4 or larger sketchbook
Final prototype or working model that might be scaled.
User scenarios.
Illustration of the proposed transportation system, network, paradigm that structures the project adapted and positioned in.
Detailed information on materials used, source of energy and manufacturing process where necessary.


User factor analysis, comfort, human senses concerning emotional connection, ecological sensitivity, creativity and originality, reflection of future technologies, relevance to the given brief, design value and quality, controls and functions, developmental potential, presentation and explanations.

Copyright © all rights reserved by Engin Tulay. Unauthorized use is a violation of applicable laws.

My dearest students & friends; much appreciated.