ENGIN TULAY
CAR DESIGN
ARCHITECTURE
LECTURE
WORKSHOP

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CAR DESIGN AS MASS CULTURE AND ART

COURSE & LECTURES

2013 - 2014 Autumn Semester
2014 - 2015 Autumn & Spring Semesters
2015 - 2016 Autumn & Spring Semesters

ISTANBUL BILGI UNIVERSITY
Faculty of Architecture Department of Industrial Design
www.bilgi.edu.tr/en

SYLLABUS

The Car Design as Mass Culture and Art course prospectively aims to provide a basic knowledge of car design in terms of structural and symbolic typologies as well as the aesthetic values of car, design processes and the modern validation of car design influenced by societal change that issued throughout the history. The course is conducted in a manner as a vital cross section in architecture and city platform in order to redefine the context of car by analysing what would shape the future of urban mobility in the name of connectivity, efficiency, environmental concerns and social consciousness as key priorities for the urban driver. The course also focuses on the emergence of critical future responsibilities as issues are discussed in more detail and relation to contemporary and prospectively social analysis and the new sophisticated thresholds formed by spatial perception shaped by several human sensations. Car Design as Mass Culture and Art is a survey course that is based on theoretical lectures given by the instructor and individual applied projects that are asked to create from students. The students are expected to attend the classes regularly, take their own notes and participate in discussions and applied project classes. Final evaluation is based on attendance (%20) and the grades of midterm (%40) and final exams and applied project considerations (%40).

COURSE SCHEDULE - 4 hours per week

(Applied project review per pro each week)

Week Subject

1 Towards the modern car; a further place and time for human.
2 Symbolic and aesthetic values of cars.
3 Car in terms of imagery, sensory and cognition.
4 Car and morphological perception of human.
5 Opposing point of views on car.
6 Modern city, speed dilemma and car as a phenomenon.
7 Drive the city by car; urban space and progressive mobility.

8 Midterm exam

9 Semantic content between American cities, roads and car.
10 Architecture, car and mechanical consciousness; Le Corbusier.
11 Car as the pro-thesis of space; a new determinant of urban space.
12 An unavoidable and irrepressible gratification; the speed.
13 A place with continuously changing boundaries; spatial intangibility and car.
14 Panel discussions and results.
15 No class (Design Presentation Week).

Final exam

PREFACE

CAR AS AN INTERFACE

The course aims an intellectual and practical experience of theoretical and abstract evolution of car and studies in this extended content within a multi- disciplinary approach among a collective conscious. In addition to these studies, sketching and scaled model practices, that embrace annotations from intellectual processes in collage diagram characteristics, will be evaluated per pro the researches. These derivative studies, as an anthology and sampling, will also focus on a thoughtful assessment of various dimensions of space via architecture, human and body interface, urban space, man and machine interactions and affiliations contexture form a mobility perspective.

While selecting the theme, both has been aimed: the goal of cultivating the most basic practices and fundamentals of car design and conveying the diversity of researches and present global comprehensive studies in regards. Even though cars are designed in line with natural, cultural, and traditional parameters, they are considered globally; in this sense, the workshop provides the prospect various norms in car and transportation design. At this point, the risk of disappearance of distinctive characteristics faced by compelling circumstances and restraints of manufacturing due to apparent global culture in accordance with the new economic order will be stressed as aother subject. During the studies, regarding this outlook, it will also be important to emphasize the significance of distinctive traditional and national design entries. Therefore, during the course, the concept of cultural codes will cognitively be examined within various scopes associated through cars in this retrospective.

Cars, as an object and interface, with their ability to almost wrap human body like an apparel and significance throughout the history are positioned as a part of a social paradigm to develop a practical conscious memory. While cultural codes are creatining social categorization, they also include an assessment of specific qualifications on each category; cars with their distinctive symbolic and aesthetic values are the expression of this abstract prospect and physical appereance. In this sense, through the course, cars will be examined as significant objectives forming a social conscious and memory in accordance with their design aspects as one of the actors of modern life. Thus, cars will also be considered as a social program that steers many cross-cultural postures.

The course intends to study the association between car, architecture and city platform in vary dimensions; therefore, the intersections between man and machine with its spatial dimensions will be one of the key criterias of the process. City, resembling a living organism, with its several definitives, will play a significant role to analyze the paths of cars through their existence in human life while exploring mobility concepts with physical and psychological aspects. In addition to this, it will be examined how new technologies could evolve new platforms and structures for developing car industry construction. These will allow to think over prospective city scenarios and project the phenomenon that will grow within this framework.

The course will review the dynamics of the relation between car and road; furthermore, the context of roads within the integral continuation of houses’corridors will lead us to re-examine the important role of cars concerning architecture. Examining that architecture, as a projection of human life in, plays an important role with car in modern life setup that builds another content of a substantial association generated by a common denominator: human. The question of where architecture actually stands within the city leads us to cars as well as one of the most fundamental existence of architecture in such complex spatial manners. The course will broaden the theoretical context of architecture in accordance with mobility norms that man builds within city and urban area; therefore, it aims to propose a new perspective onto the definitons of modern architecture paradigm. In this course, the mutual transformation between city and human, the way that city forms life, the sensation of speed as a result of this and the freedom via cars will form the subtitles of the workshop.

In recent years, the development of cars has been the subject of aesthetic and art professional’s via systematic analyses. Our era has been covered by forms, shapes and imagess; in this sense, we are aware of the need to find a meaning in every object to define the differences, outlines and drafts in this vast panorama. The modern era drives us to make sense of every existing while decoding every object around us among all those extremes and super/ultra abundances; thus, this need that drives us congests the panorama of connotations. In this context, over cars, the most dramatic symbolic and aesthetic characters can be observed. Symbolic characters here represent the capacity of an object to create value within connotations in a specific culture; and aesthetic characters represent perceivable quality to arise its main activity and sensitivity. Therefore, throughout the course, identifying the symbolic and aesthetic characters of car design will be highlighting the background structure; in this context, the attempt will be to develop an artistic insight on applied projects to be held within both in two manners.

The connection between man and machine forms spatial dimensions and this evolution obtains numerous of different levels of perceptions and uncommon vital structures consequently formed by cars thtrough movement, speed and autarchy; therefore, the diversity of human perception leads to assign various meanings to cars. While cars are becoming a part of spatial integrity by their abstract and physical dimensions, they also led to be integrated to psychological dimensions of space and time that is generated by man through several sensations concerning existence. Thus, this course will analyze how architecture and car create mutual dimensions formed through spatial integrity as simple symbol, imagery and sense.

The course prospectively aims to emphasize the urge of sustainable mobility paradigm which is one of the most significant issues of our era. Examining this through possible proposals and the various solutions of these will give the chance to assess micro and macro mobility paradigms and examine the future city phonemenon through increasing significance of cars in this framework. Topics such as analysis of future mobility norms, current evidence of the future needs of people will be more sophisticated with modern technologies and increasing interaction of cars with urban infrastructures and systems will be observed during the course.

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OBJECTIVES

1. Introduction the structures of vehicle design by using a multidisciplinary approach such as architecture, urban design, material engineering, ergonomics, product design and performance with environmental sustainability and social awareness; also paying attention to technological and production constraints.

2. Embracing the design development process into new experiential concepts, redefining architectural structures of vehicles and moving forward with new criteria for efficiency and future responsibilities.

3. Parallel to the theoretical and conceptual training, studio projects are organized into design concepts and their refinement up to digital modelling.

4. Exploring the micro-macro mobility systems responding to the new city typologies by bringing today’s transportation and vehicle design paradigm into the question to interpret environmental issues, global economic manners and the new social structures.

5. Observing new progressive transportation concepts that serve to challenge of the future mobility scenarios where cars are no longer the must-have actors.

6. Raising awareness and sensitivity towards the context and expanding the abilities to choose appropriate design research methods to utilize for a considered abstract.

OUTCOMES

1. Awareness of transferring a research and analysis methodology that can be applied to various projects following the based activities in vehicle and transportation design.

2. Acquaintance with the different steps required during the process such as hypothetical discussions, debrief and project conceptualization gained through case studies of future mobility scenarios, design evolutions, analysis focused on social structures, art, architectural inspirations in the widest sense.

3. Reflecting the knowledge of transportation design history and its evolutions complementary to theoretical and design practice by focusing on design methodologies, vehicle architecture, technological developments that resulting from the broader evolutions of the mobility systems and particularly in car culture.

4. Helping students to think freely, beyond the constraints and transfer the idea of a result-driven process into a conceptual project where time management and a continuous progression are the keys.

5. Practicing structuring the project and choosing and applying a variety of presentation techniques; which may include collages, diagrams, storyboards, prototypes, simulations, video, photography and so on.

6. Flexibility to question any given or existed typology and incorporate the outcome into the research process not just for the final project.

CONTENT OF THE APPLIED PROJECT

PREFACE

FUTURE MOBILITY

Seeking Intelligent Ways to Shape the Urban Mobility of Tomorrow

The world is changing at a rapid pace and populations are growing more quickly. According to forecasts, 60 percent of all people will live in metropolitan areas with populations of over eight million people by the year 2030 primarily in Asia and South America. Meanwhile, this workshop is focusing on working to develop answers to the questions resulting from this trend.

In this context, the initiative should be an interdisciplinary forum that networks creative thinkers among architects, sociologists, city planners and trend researchers across the whole world by bridging the gaps between experts of various disciplines, cultures and perspectives. The joint discussions should target the analysis of mobility in the megacities of the future and seek to find possible solutions.

During the course should be merging actual local conditions and possibilities for a sustainable mobile future. In this context, the range of topics should be as multifaceted as the megacities themselves as in some cities what is needed is flexible, spontaneous use of public space while in others the focas is on seamless mobility that combines different modes of transportation. Furthermore, another topic should be taken into consideration is the intelligent communication between car and city. Besides covering technical aspects, the findings and ideas should result from this process also incorporate social, environmental and aesthetic aspects.

Mobility and access to goods and services is essential to the efficient functioning of our cities and towns as they expand. Mobility is an important part of city design as it contributes not only to the livability of a city in terms of reduced congestion and pollution but also to the economic potential allowing the efficient movement of people and goods. Furthermore, mobility is at the core of equitable access to basic goods, services and activities such as work, education, medical care and shopping, socializing to enable people to participate in civic life.

Over time, the collective costs of automobility have become abundantly apparent including urban sprawl, air and noise pollution, climate change, road traffic and accidents. Urban planning and design should focus on how to bring people and places togetherby creating cities that focus on accessibility rather than simply increasing the length and capacity of urban transport infrastructure. Therefore, we need to ensure the mobility of the future is well-planned, sustainable and safer to all and everything.

For mobile generation, the significance of the car as an individual status symbol is changing. Its expression of achievement and luxury will become secondary as new values gain increasing importance such as sharing rather than owning concerning integrated sustainable mobility. New needs such as seamless networking with the community and wide-ranging interaction with the surroundings have already been created and will become more firmly established. In the medium term, these requirements will lead to a new architecture for the car; at the same time, electric drive systems enable innovative packaging concepts that will make these changes possible. The new role of the car in society will create space in major cities for other forms of individual mobility such as lean, lightweight and efficient vehicles with two, three or four wheels.
Manufacturers have already solved the function of the car and as reliability is no longer a concern for the consumer; design is now crucial:

1. Connecting with customers will become more important. With an increasingly sophisticated consumer, it is vital to keep them in the loop of design, leading to greater diversity and customization.

2. Cars will interact with people, each other and the city itself. Modern technologies in cars will have a larger impact on city planning and systems as cars become a part of the urban network.

3. New technologies will reshape the manufacturing of cars as revolutionary methods of production will provide the opportunity for new platforms and architecture.

The car is in the process of change and the role of the car will change in future mobility. It will acquire even more capabilities and intelligence and might become a mobile device, an information hub or a tool for mobility with smart networking and communication solutions as new lightweight and efficient vehicles will increasingly populate the big cities. Today’s evidece proves in the future there won’t be just the car but rather various forms of socially-hybrid mobility. Therefore, this workshop is aiming to develop new concepts and creative ideas and it will be examined how to perceive the mobile world and transfer the findings to the future mobility scenarios.

During the process, projects will be discussed in questioning from architectural, functional, aesthetical, technological, cultural, social, environmental, economical and sustaianable aspects.

Future
A setting and an opportunity that we can now start to shape for a better world.

Design
A tool which allows us to express our desires and shape the cars of the future by making its features more purposeful in a right blend between form and function.

Accessibility
A layout to use the car itself as a service with its exterior and improved interior design, more user friendly interfaces, flexibility comfort with less frames and heavy structures and more visible environment.

Sustainability
A mobility paradigm which creates sustainable changes for future generations considering ecological, social, economical and environmental responsibilities.

Upgrading the global transportation system is a process of mediation between the anticipation of the past and prospects of the future yet this process is achievable by creative, innovative and open thinking.

CONCEPTS & SUBJECTS
As a general approach, not only for convenience purposes but also better traffic management and road safety, projects must be considered as a transport methods to effectively get people from A to B (mostly) powered emission-free energy sources, roll silently through the city, adapt the interior to the users’s needs and offer access to communication and information channels.

Flexible Innercity Vehicles
Designed for short to medium distances within urban environment.
Small size for easy navigation and parking.
1/4 passengers and limited storage space (flexible customisable setup). Light weight in structure.
High customizability of interiors and compatibility with everyday items. Suitable for car and ride sharing.
Self or partially remote-controlled (switchable).
Safety of passengers takes precedence visual interaction with outside world. Technological, lightweight, new and accident free materials.

Long Distance Cruisers
Act as citylink, allowing greater freedom and range.
Bigger size for higher energy, smoother operation, storage space and comfort. Increased window size for visual interaction with outside.
Self or partially remote-controlled (switchable).
Technological, lightweight, new and accident free materials.

The five subjects which emerge in the distant future of better mobility.

E - Mobility
Smart charging methotds for electric cars.
Possibility for the manufacturers to be able to add the apps.
Ability to change the settings of the controls in the car.
Maximum customization to better adapt to the driver.
Maximum integration between car, connection and information sources. Merging the power of digital networks to the world of cars.
Transform itself around user’s need; modular open platforms.
Sub-surface activity.
Multi-layer body. Electroactive methods.

Car Sharing
Having many and different vehicles without the actual ownership.
Car as a product and service available on new shared ownership models in an attempt to reduce overall car numbers and improve inner city life.
Easy intermodality and infinite possibilities; variety of choices and combinations.
Low users’s cost, no ownership expenses, reduce parking charges, no maintenance. Sharing or owning methodology; or both.

Autonomous Cars
The addition of two ingredients to the dominant concept of private car-automation and intelligence; improved transportation scheme.
Due to the rising of communication shifting online, connecting vehicles into people’s socialnetworks.
Autonomous car (driveless car, smart car) in comprises different conceptions such as automated highways, automated navigation, intelligent public services, smart roads and signs, information to commuters and travelers.
Self controlled cars can offer high degree of flexibility.
Smart cars can help people avoid accidents. Convenience for car lowers and flexibility seeking people.

Smart Roads
New long distance transportation services and networks.
Proveding that computers and communication technologies may revolutionize the transportation by adding automation, intelligence and interaction between routes and cars.
The feature of intelligent transportation network which precises real time interaction between cars and roads.
Hyperloops; speeding on air cushions through elevated and low-pressure tubes.

Hydro-Utility Transportation
Underwater transportation system that uses the city’s water sources such as rivers, lakes sand see inspired by sea creatures.
Hydroefficiency; under or on water transportation is a part of transportation network. Bio-luminescene; as a power by catching the organism in the water.
Biomimicry; including the intelligence of deep sea creatures and considering nature’s answers to human transportation challenges.
Symbiosis relationship; creating a mutual benefits between vehicle and nature.

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